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Graphic Design

Graphic Design
Whirlpool Annual Report

This annual report was a class project. Each person was assigned a client and required to research the company's past reports and create an updated one.

My client was Whirlpool. My research revealed that their past reports did not remain consistent from cover to cover. They would have a fun, artistic cover but none of the components from that were carried through to the inside. There were also a lot of images of random people that failed to hold the reader's attention. My goal was to create a consistent design that also had fun elements to hold the reader's attention
all the way through. My research also showed that Whirlpool had recently acquired several of its competitors as well as Whirlpool's concern with the environment. I used that information to create my theme of mixing nature with Whirlpool appliances.

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